Getting started
1. Create a project
A project is one product or site you're promoting. Everything below — leads, campaigns, email accounts — is scoped to a project.
2. Give it a URL
Paste your product's URL. Eveil's Website AI crawls it into a knowledge base and suggests positioning. Its Sales AI derives target profiles from that knowledge base: who to sell to, or who already touches them (partners, resellers, communities).
It also proposes acquisition ideas your site is missing — a referral scheme, editorial content, a trade fair — each grounded in something specific it found, never generic advice. These show up on the Dashboard while at least one is still open: mark one done or not interested with a click, or talk it through with Evie.
It also says which channels fit your product: cold email, Reddit replies, LinkedIn, X, Bluesky or Instagram posts, SEO articles, paid ads. Each recommendation comes with the reason it found on your site, and the recommended channels start switched on. Switch any of them on or off during setup, or later under Settings → Project → Channels. Turning a channel on starts it weekly; its own page sets a different pace. Eveil can run on a single channel, Reddit alone for example.
Switching cold email off pauses the lead search and nothing else: your target profiles stay, other channels keep writing from them, and campaigns already running carry on. Setup then ends at the target profiles, without asking for a mailbox.
Switching paid ads off stops the ads agent and pauses every campaign Eveil runs, right away. Switched on, ads still need a connected ad account and a monthly budget before anything spends.
When your site names competitors, Eveil then reads their sites too and lists the features they sell that your product doesn't have yet, each citing which competitor offers it. Same Dashboard card, same done or not interested.
3. Review and approve
Eveil finds and qualifies companies matching a target profile, extracts contacts, and drafts outreach. You review and approve — the step builder underneath is there when you need manual control, not required for the default flow.
Everything waiting on you, whatever the channel, is listed on the Dashboard under "things to review": Reddit reply drafts, LinkedIn post drafts, and email replies still marked todo in the inbox. Click one to open it right there, with the same actions its own page gives you (approve, edit, reject, answer); once it's handled it drops off the list. An email reply left in todo for a day also sends you a reminder email, once per reply.
A search that comes up completely empty on its first attempt gets one automatic retry with a different source before it's reported as a dead end — a blocked directory or an unlucky query isn't mistaken for "there's nobody here." You can also ask Evie to point a search at a specific angle, or start a fresh one exploring something new. See How discovery finds companies for what's actually happening behind that step.
Every email Eveil writes — the opening line of a sequence, a personalised reply — obeys one box, under Settings → AI instructions: tone, language, and words never to use. It ships with one rule already in it, banning dash punctuation, since that's one of the cheapest tells that a machine wrote a sentence. Edit it or empty it as you like; nothing is written outside what it allows. LinkedIn posts have their own, separate box right next to it, since a public feed post often wants a different tone than a cold email.
4. Connect a mailbox and send
Outreach sends through a mailbox you connect (Settings → Mailboxes), never through a shared relay. Replies land in Eveil's unified inbox — see Statuses and the inbox for how conversations are filed once they arrive.
Two things Eveil will flag at the top of every screen until they're done, since neither announces itself otherwise: no AI provider key connected (Settings → App settings → Provider — superadmin only), and no mailbox on the project yet (Settings → Mailboxes). A campaign activates without a mailbox connected; it just sits there until one exists.