Skip to content

Statuses and the inbox

Eveil uses one status vocabulary for a company and for every person at it — setting either sets both, since closing a deal with one person closes it for the company they work at (and the reverse: marking a company an existing client marks everyone there).

Lead and company statuses

StatusMeaning
NewNot written to yet. The default for anyone just found.
QueuedWaiting its turn in a running sequence.
ContactedAt least one mail has gone out.
RepliedThey wrote back. Set automatically the moment a reply arrives.
In discussionAn active back-and-forth, not decided yet. Set it by hand while you talk it through.
WonDeal closed. Stops outreach here and at the whole company.
LostSaid no, or it fell through. Stops outreach here and at the whole company.
Already a clientAlready buys from you. Stops outreach here and at the whole company — use it for a client a search run should never cold-mail.
Not this oneNot a fit for this project. Stops outreach here and at the whole company.
Opted outAsked to stop, or asked to be forgotten. Stops outreach for this person only — never spreads to colleagues at the same company.

The five statuses that say "stops outreach" — Won, Lost, Already a client, Not this one, Opted out — take a lead out of every future campaign in the project. Nothing cold-mails them again. Opted out is the one exception to the "spreads to the company" rule: it comes from a single person's own words (a reply, or an erasure request), so it never silences their colleagues, who never asked for anything.

The inbox's folders

The inbox files every conversation that has at least one reply into a folder — one per status the lead actually sits at (minus New/Queued, which nothing has been sent to yet), plus a Sent folder that isn't a status at all: it's everything that went out, answered or not, useful for checking a mail actually left.

Replied is the front door: every fresh answer lands there first, before anyone has decided what it is. Filing a conversation as In discussion, Won, Lost, or anything else moves it out of Replied and into its own folder — that's what keeps Replied from filling up with every conversation that was ever answered.

Contacted is a folder too, and it's where an Auto-reply (below) sits: an out-of-office answers, but the sequence never treats it as a real reply, so the lead's status stays exactly where it already was — almost always Contacted — instead of jumping to Replied.

A conversation that "needs attention" (an unread positive reply, a question, or a reply not yet classified) is flagged across every folder, not just Replied — nothing stops a lead from replying again after already being filed somewhere.

What a reply gets classified as

Every inbound reply is read by an agent and tagged, which is also what drives the badge shown on it in the inbox:

TagMeaning
InterestedPlainly positive. The number the product is judged on.
Needs youA question or an ambiguous answer — needs words only you can write.
Wrong personThey pointed at somebody else. Nothing was sent to whoever they named.
LaterPostponed. The sequence comes back on its own.
Not interestedA clean no. The sequence stopped.
Opted outThey asked to stop. The address is suppressed — Eveil's only opt-out channel, since outgoing mail carries no unsubscribe link.
Auto-replyA machine answered (out of office). The sequence carries on as if nothing happened.

Only Interested counts toward the headline "positive reply rate" — a raw reply rate would count a clean no and an out-of-office as if they were the same thing as real interest.